BUILD COMMUNITY AROUND YOUR BRAND, CONSOLIDATE LOYALTY AND INCREASE FOOTFALL
Competitions are a powerful way to engage your target audience, turning passive viewers into active participants and loyal advocates. They position your brand as a collaborator in their journey, fostering creativity and forming networks that naturally promote your brand.
Zelospace provides the digital stage, prolonging engagement and offering everyone a convenient form of interaction (imagine a virtual theatre hall, that’s Zelospace). We take it further by complementing these virtual dynamics with real-life activations that bring your brand directly to the audience.
CASE STUDIES
🎸 Hard Rock Virtual Musical Showdown
Hard Rock partnered with Zelospace to launch a music competition for UCL students, driving high engagement both online and across campus. The competition provided student musicians with a platform to showcase their talent, culminating in a sold out live finale at Hard Rock Hotel London.
📌 1,550+ students engaged on campus
📌 2,100+ students engaged virtually
📌 77% participant satisfaction
🎮 GameOn: PowerPlay with Razer
Razer partnered with Zelospace to launch GameOn: PowerPlay with Razer, an esports competition that brought London university students into high-stakes gameplay. The campaign engaged thousands both on campus and online, with students competing, voting, and following the action. The top 10 finalists advanced to a multi-game championship at RazerStore London, where the top 3 secured Razer gear worth over £750.
📌 4,500+ students engaged across campus and online through gameplay and voting
📌 Live finals at RazerStore London, with top contenders battling for the title
📌 One finalist leveraged the competition to secure a gaming industry internship
