1. Define Your Campaign Goals

We start by defining your objectives. Whether you aim to increase brand awareness, recruit top student talent, or drive product engagement, we tailor a campaign that aligns with your goals.

📌 Examples of past objectives:

• Pineapple Dance Studios: Drive attention towards their newly launched 2-month courses.

• Razer: Build a gaming community across younger demographics i.e., London university students.

• Hard Rock Café: Find up-and-coming talent for their Talent Tuesdays shows.

2. Design Your Custom Competition

Once your goals are defined, we craft a tailored campaign, selecting the right audience and competition format that blends the digital Zelospace challenge with real-life activations.

🔹 Formats We Offer:

• Skill-based contests (e.g., esports, creative challenges, marketing campaigns).

• Product-based engagement (e.g., students integrating your product into daily life).

• Team-based challenges (e.g., group projects, hackathons, or creative storytelling).

3. Track & Amplify Engagement

Throughout the campaign, you gain access to real-time insights on community dynamics, content creation, and engagement levels.

📊 Key Metrics We Provide:

• User-generated content (UGC) submissions & engagement levels.

• Performance breakdowns.

• Digital traction and community behavioural dynamics.

4. Celebrate & Extend Your Impact

The campaign concludes with a final activation - whether it’s a live event, digital showcase, or product giveaway - ensuring a lasting impression and IRL connection with your now community members.

🎯 Post-Campaign Deliverables:

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• Performance report: A breakdown of key takeaways and success metrics.

• UGC library: Access to high-quality videos and images produced by your own target audience, plus testimonials.

• Strategy roadmap: Insights on how to evolve your next campaign with or without us.

Ready to Engage Your Target Audience in a Meaningful Way?

Let’s create an interactive, high-energy campaign together!